What a stock advisory costs in India
There is no standard rate in this industry, but there is a legal ceiling and there is arithmetic. Both are below, with our own prices in the middle of them.
Published 23 September 2026 · Potoos Research Services
The short answer. SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client at ₹1,51,000 per family per year. Below that ceiling published prices start at a few thousand rupees a quarter. Ours are ₹2,999 for three months, ₹5,499 for six and ₹9,999 for a year, published here rather than quoted on a call. Whether any of those is reasonable depends on the capital it sits against, not on the number itself.
The legal ceiling nobody can charge above
SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client at ₹1,51,000 per family per year. The limit is revised periodically, and different terms may be negotiated with non-individual and accredited clients. Two things follow from it that are worth carrying into any sales conversation.
First, there is a ceiling at all, which is unusual and is there because this is a regulated activity. Second, a quote above that number, to a household, is outside the rules, whatever it is called: mentorship, a package, a membership, a profit-sharing arrangement. The number is a useful filter before you have discussed anything else.
What registered analysts actually charge
Below the ceiling there is no standard rate, and what different services charge varies widely. The spread tells you who a service is built for rather than how good it is. A price aimed at someone trading ₹50 lakh is not a better price than one aimed at someone trading ₹1 lakh, it is a different product.
What is worth insisting on is that the price is published rather than quoted on a call. A number that changes depending on who is asking is not a price, it is a negotiation, and it usually means the first number you hear is not the last one.
Ours are on the site and on this page:
| Plan | Price | Works out at |
|---|---|---|
| Quarterly, 3 months | ₹2,999 | about ₹1,000 a month |
| Half-yearly, 6 months | ₹5,499 | about ₹917 a month |
| Annual, 12 months | ₹9,999 | about ₹833 a month |
All three sit a long way below the legal cap, and that is deliberate rather than modest. The service is built for capital between ₹50,000 and ₹5,00,000. A fee anywhere near ₹1,51,000 would consume the account it was supposed to help.
What the fee actually buys
Not an outcome. No research subscription can sell you one, and a service that implies it can is breaking the advertisement code while it does so. What a fee buys is a process you can inspect: a call with an entry, a target and a stop-loss set before entry, the reasoning written down, delivery before the market opens rather than during it, and a record that keeps the losing calls next to the others.
Judge the price against the process you can verify, not against a result nobody is allowed to promise you.
Is ₹3,000 a quarter reasonable?
That depends entirely on the capital it sits against, and it is arithmetic you can run today with no forecast in it. A subscription fee is fixed. Your capital is whatever it is. The smaller the capital, the larger the share of it the fee consumes before a single trade happens: at ₹2,999 a quarter, the fee is roughly 30% of a ₹10,000 account, about 6% of a ₹50,000 account and about 3% of a ₹1,00,000 account.
The full arithmetic, at four account sizes, is here, along with why ₹50,000 is the floor we publish.
Four things to ask before you pay anyone
What is the fee, in writing, for the full term?
Not the monthly equivalent, not the discounted first month. The number that leaves your account, and what it renews at.
Does it sit inside the SEBI cap for a family?
Add up everything being offered. The cap is per family per year, across the services a registered analyst provides.
What is the cancellation and refund position?
Ask before paying, because most services in this category do not publish one. Ours is pro rata, and it is on the About page.
Is the registration real?
Fees are the second question. Check the registration number on SEBI's register first, and do it for us as readily as for anyone else.
Our prices are on the homepage, unchanged by who is asking. See the three plans, or read what a paid advisory can and cannot do before you decide any of it is worth paying for.
Common questions
How much does a stock advisory cost per year in India?
There is no standard rate, but there is a legal ceiling: SEBI caps what a registered Research Analyst may charge an individual or Hindu Undivided Family client at Rs 1,51,000 per family per year, revised periodically. Published prices below that run from a few thousand rupees a quarter upward. Potoos publishes Rs 2,999 for three months, Rs 5,499 for six and Rs 9,999 for a year.
What is the maximum fee a SEBI registered research analyst can charge?
Rs 1,51,000 per family per year for individual and Hindu Undivided Family clients, a limit SEBI revises from time to time. Different terms may be negotiated with non-individual and accredited clients. A quote above that figure to a household is outside the rules, whatever it is called.
Is Rs 3,000 a quarter reasonable for a stock advisory?
It depends on the capital it sits against, which is arithmetic rather than opinion. At Rs 2,999 a quarter the fee is roughly 30 percent of a Rs 10,000 account, about 6 percent of a Rs 50,000 account and about 3 percent of a Rs 1,00,000 account. The same fee is heavy on a small account and minor on a larger one.
Why do some advisory services not publish their prices?
A price quoted on a call can change depending on who is asking, which is a negotiation rather than a price. Published prices remove that. Ask for the fee in writing for the full term, and ask what it renews at, before paying anyone.
What does the subscription fee actually buy?
A process, not an outcome. No research subscription can promise a result, and a service implying otherwise is breaking SEBI's advertisement code. The fee buys calls with an entry, a target and a stop-loss set before entry, the reasoning in writing, delivery before the market opens, and a record that keeps losing calls alongside the rest.